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Do the (red) thing
November 6th, 2006 (03:59 pm)
current mood: energetic
current mood: energetic
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.
You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!
Gap Gap (PRODUCT) RED™ word T - Half the profits from Gap (PRODUCT) RED™ styles go directly to the Global Fund to help fight AIDS. Wear the where: 100% authentic African cotton, made in Africa with an organic look and feel to reflect the country's land and spirit. V-neck, short sleeves, exposed seams, unfinished edges. Bold, spirited (RED)™ words printed across chest. Signature (RED)™ badge detail at bottom left. $28.00
Gap Gap (PRODUCT) RED™ reverse print sweater - Half the profits from Gap (PRODUCT) RED™ styles go directly to the Global Fund to help fight AIDS. Unfinished edges complete the organic style. Soft knit lightweight cotton. Long sleeves, plunging V-neck. Back to basics: reverse-printed for an earthy look. $50.00
Sponsored by
What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.
You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!
Gap Gap (PRODUCT) RED™ word T - Half the profits from Gap (PRODUCT) RED™ styles go directly to the Global Fund to help fight AIDS. Wear the where: 100% authentic African cotton, made in Africa with an organic look and feel to reflect the country's land and spirit. V-neck, short sleeves, exposed seams, unfinished edges. Bold, spirited (RED)™ words printed across chest. Signature (RED)™ badge detail at bottom left. $28.00
Gap Gap (PRODUCT) RED™ reverse print sweater - Half the profits from Gap (PRODUCT) RED™ styles go directly to the Global Fund to help fight AIDS. Unfinished edges complete the organic style. Soft knit lightweight cotton. Long sleeves, plunging V-neck. Back to basics: reverse-printed for an earthy look. $50.00
Sponsored by
